Translating abstract ideas into concrete visual solutions.

Working closely with a range of clients to translate abstract ideas into concrete visual solutions. The Dept. of Signs & Symbols is a repository of archetypes and images. It also happens to be the laboratory of artist, Daniel Horowitz. Collecting, manipulating, and Interpreting our collective memory bank, Horowitz recombines universal archetypes to bring clarity to a variety of subjects.


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Fine Art Practice:


Some words of encouragement from a few clients:

“Daniel Horowitz has a simple and direct style. He provides a number of concepts and ideas and then very well-executed comps. He is first of all an artist, and he brings that sensibility to his work, and he is a creative thinker who knows the power of visual communication and provides solutions. I am always encouraged and appreciate the clarity he brings in his work at Grove Atlantic."

-Charles Woods, Creative Director Grove/Atlantic

“When a review copy of Daniel Horowitz's book "365" arrived in the office, the work inside was so delicious three of us here actually fought over who could keep it. The book sat in neutral territory for months as we devoured its pages, but finally, Peggy, our editor at DART, won and got to take it home.”

- Mark Heflin, Director, American Illustration

“Daniel is equal parts playful and careful. His works are unlike anything I have ever seen before. Each one is bursting with metaphor, pun, whimsy, and most thrilling: narrative. But his cleverness never flattens the image. As an illustrator, he has the uncanny ability to not just distill a concept, not just capture it, but deepen it. They are celebrations in miniature. They are stories unto themselves.”

- Lulu Miller, Associate Producer

"Daniel Horowitz bring his illustration and painting to a fantastic world, a world of his own imagination that I couldn't follow even in my dreams."

- JR Artist, TED Prize recipient

“Daniel's drawings are like memories of dream: mysterious, somewhat indescribable, filled with incongruous images and very beautiful.”

Lucien Zayan, Director & CEO The Invisible Art Center